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Leadership culture and connectivity tian tao director of ruihua innovative research institute at zhejiang university the book allows one to get some understanding of the entrepreneur his philosophy the culture he wants to establish in huawei and the process to do it. The inspirational business story of huawei how to go from start up to world leader in two decades with over 170000 employees in more than 170 countries and regions serving more than one third of the worlds population how does entrepreneur ren zhengfei manage a telcoms giant called huawei. He is the author of the books pro active leadership and huawei leadership culture and connectivity tian tao is codirector of ruihua innovative management research institute at zehjiang university. 14 years of meticulous research and 136 senior management and employee interviews reveal how huaweis international business success lies in its ability to transform the intellectual elite into a band of soldiers with the same set of values and resolve while at the same time preventing a culture of subservience huawei leadership culture . 14 years of meticulous research and 136 senior management and employee interviews reveal how huaweis international business success lies in its ability to transform the intellectual elite into a band of soldiers with the same set of values and resolve while at the same time preventing a culture of subservience